PriXel, the PVC-to-PVC 3D printing technology that redefines design, takes centre stage at the “Talks” organised by ArCreo, a brand specialising in WAAM additive manufacturing technologies, within the “MATER-ia” space in Milan, as part of the rich programme of Fuorisalone – Salone del Mobile, 2024.
In the prestigious context of the Fuorisalone initiatives during the Salone del Mobile in Milan, GRAF discussed 3D printing technology, addressing the transformation of interior design and architecture that is opening up new paths and unexplored languages.
A vision that unites GRAF and KEEEN, a pioneering brand in the field of 3D printed furniture, which anticipates the future expressions of design and interior design: extreme customization taken to its highest level, a personal and distinctive interpretation of the concept of furnishing that starts from the window frame, transforming it into a design feature that is a work of art in itself. This approach extends to furniture, decorative elements, and all surfaces within the living space, treating them as a canvas to be personalized and reimagined in both aesthetic and communicative terms.
The concept of personalization with the new GRAF “PriXel” technology becomes tangible through three-dimensionality. It’s not just about colour, but also shape and thickness; not just sight, but also touch and shadows. This is the evolution of PriXel’s design. Infinite possibilities for customization on endless surfaces are the key to GRAF “PriXel”‘s innovation, the original and unique solution in the world capable of achieving 3D printing on PVC using PVC.
Denis De Grandis, Business Unit Manager at GRAF Industries, engaged in a discussion with Alessandro Tassinari, founder of KEEEN and Head of Additive Manufacturing at ArCreo, about innovation and customization in furniture through 3D printing. The conversation highlighted the technology that is opening up new avenues of expression, offering possibilities that allow for the redefinition of materials and pushing customization to levels previously thought impossible.




